Saturday, June 4, 2011

48 basic knowledge of the SEO master - must

1. If you must use Java script drop-down menus, image maps, or image link, then you have to place their text link somewhere on the page so the search engine spiders crawl;

2. Content is king, so be sure to be good, better and unique content focused on the first line of your keyword or keywords above;

3. If the content is king, and that link is the queen. Use your keywords as links, the establishment of a network of high quality backlinks. Remember, if there is no logical reason, the bad, your website link, the links and do not want to;

4. To ensure that your site's title tags for each page, there is a unique keyword. Also, if you have to put inside the company name, then on the title last. Unless you are a household name, your company name may be a number of search;

5. Fresh content can help you improve your rankings. Regularly add new and useful content to your web page. Increase in fresh content will attract the attention of search engines;

6. Please be sure to use keywords to link to your website. In other words, if your link target is " SEO ", then the link text to write" SEO "instead of" click here ";

7. Do not consider SEO to design your website. Make sure your web designer to understand the expectations of natural SEO. After the establishment do not cut it, shining in your Flash-based Web site to do an update. Spiders can crawl text, not Flash or images;

8. The appropriate link in the text, images alt attribute, even in the arrangement of keywords and keyword domain names;

9. Check the www and non www domain specification problem. Decide which way you want to use, use a 301 redirect to another top. URL extension does not matter. This is SEO for your concern, the use of. Html,. Htm,. Asp,. Php and so on, and there is no difference;

10. Hope spiders come to your new website? If the form is submitted by the rules of google, spend a few weeks can do. But the most efficient way is to make a quality site to link it;

11. If your site content not updated very often, your site needs a Blog, because search spiders like fresh text. Blog updated at least three times a week, with good, fresh content, feed those little crawlers;

12. When creating the link, consider quality, not quantity. A single, good, authoritative link, much better than you do in fact more than a dozen poor quality links will harm you;

13. Search engines want natural language content. Do not try to use keyword stuffed text. It will not work. Keyword search engine will check the content in the frequency, if the frequency high, the search engine statistics would be counterproductive for you. )

14. Not only to use keyword anchor text links, text around the link associated with the keyword also. In other words, use descriptive text around the links. )

15. If you're using virtual hosts, do a blacklist check to make sure you're not being punished or spam proxy sites together. Their negative notoriety could affect your own rankings;

16. When optimizing your blog post, remember to extract the title of the article to optimize title tags;

17. SEO's fundamental problem is that text, links, popularity and reputation;

18. Make your site easy to use. This will affect your link building and popularity, thus, affect your ranking;

19. Gives the link happy to get the link too happy. Do not want to chain out, this will encourage others to link to you;

20. Search engines like unique content also like to have quality content. There are differences between the two. Make sure you mix the contents of the two;

21. If you must let the eye-catching home page, the use of Flash, or a large picture, please also place the text, and navigation links;

22. Some of the most valuable links will not appear on the site, it may have such as newsletters and zines in the form of such Email Communications;

23. From paid links in addition to a few clicks you get nothing, unless the link embedded in the text and remove the obvious sponsored links;

24. Usually comes from. Edu domain links, search engines give a higher rating. Search for what may be a non-profit is looking for sponsors. Edu sites;

25. Give them something worth discussing. Link bait is good content only;

26. Each page focuses on a key phrases. Best not to try to optimize the page number of key words;

27. If you only have an inadequate or non-existent call to action, SEO does not work. Make sure your call to action is now very clear;

28. SEO is not a one-time job. Search engine landscape changes every day, so expect your search engine optimization work each day by;

29. To meet influential people who blog and authority sites may link to you, and your pictures, videos, podcasts, or to request reprint your content;

30. To get the site owner or the CEO's blog. It is priceless! CEO's influence in the blog equivalent of the company's incredible to an official statement. Readers respond to the comments the site owner will quickly launch your reputation;

31. Like you, like articles or web pages to optimize your RSS seed in the text, use the descriptions, keyword rich title and description in your text;

32. In the picture with captions. Such as a news with pictures, it can add the title with a keyword description;

33. Pay attention to the text around the picture. The ranking is based on the same page picture in the text around it. Note that keyword text, and titles;

34. You'd better give up for automatic discovery of web pages crawled by the idea of ​​a good global navigation and links for you, much better than relying on an XML site map;

35. From (especially deep links) links to sites with high PR value in gold. High PR on behalf of a high degree of confidence, so this link will improve the site quality;

36. Use absolute links. Not only will your site link navigation less problems [like from the http page links and chains out] Moreover, if someone refers to your content, you will get backlinks from outside juice;

37. When you move to a new domain, see next hosting provider is to provide "sticky" forwarding. This allows the original temporary forwarding old URL to a new domain name, to ensure the new URL in the address bar, so users can increasingly use the new URL;

38. To understand social marketing. It is part of SEO. When you learn more similar to Digg, Yelp, Del.icio.us, Facebook site, which will benefit you in search of competition;

39. Want to get your videos to be found by crawling the best opportunity to control your google webmaster account to create a list and a video map

40. In the google search results in a mixture from the Youbube not just show the video, make sure to submit your video to other high-quality video sites like Metacafe, AOL, MSN and Yahoo, to name a few;

41. On the page that contains the text around the video content keywords. The definition of search engine queries will analyze the use of video content around;

42. Using the keyword "image" or "image" in the photo description in the alt and title description. A large number of search using keywords + combination of pictures or images;

43. In control of your google webmaster account, open the "enhanced image search." Image is a new hybrid of a majority of search results, thus allowing google find your pictures will help your SEO work;

44. Increase the viral widget to your site or blog-like evaluation, sharing, ratings, viewer comments, etc;

45. Expanding your range of services, including video, podcasts, news, social content and so on. SEO is not alone, now more than 10 blue links

46. ​​When considering a purchase or exchange links, please check the links page in the cache in google the date. Search for "cache: URL", replace with actual site URL. The date of the newer better cache page does not exist or if the cache date from more than a month now, the page no value;

47. If your site is very similar to some pages (that is, you are concerned about duplicate content issues) and you want to make sure the correct one included into the search engine, then put the URL into your preferred web pages in your sitemaps. )

48. Check your server headers. Search for "Check server headers" to find a dedicated free online tool. You should make sure your URL address "200 OK" status or if it is turned, then it should be "301 Moved Permanently" redirect. If you display any other state, check to make sure your URLs set correctly and used consistently the whole point.

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