Sunday, May 16, 2010

Happy 50th birthday to the laser

It was dismissed by some scientists as "a solution looking for a problem."

But when the first working laser was rolled out 50 years ago this week -- developed at California's Hughes Research Laboratory -- it didn't take long for the hyperfocused beams of light to find work.

Having fascinated science-fiction fans since the origins of ray guns in the late 1800s, lasers (literally "Light Amplification by Stimulated Emission of Radiation") have become common in modern life.

From talking on the telephone to listening to a CD, laser technology makes a lot of what we do happen.


"Everyone has some sort of connection every single day to lasers -- even if most people have no idea what that connection is," said Mark Bronski, manager of laser production at German-based TRUMPF Inc., the largest manufacturer of industrial lasers in North America.




Regret that bad tattoo from the '80s? Want to watch a DVD or listen to a compact disc? Tired of your eyeglasses or contacts?

A laser can help.

And, remember those Pink Floyd concerts with mind-altering laser light shows?

In basic terms, a laser is any device that creates a narrow, intense beam of light, then amplifies that beam.

The atoms of a physical substance, usually a crystal, are charged up while mirrors at both ends of the laser reflect the energy back and forth to strengthen it.

The "ruby laser," so-called because physicist Theodore Maiman used a ruby rod to make it, was first used on May 16, 1960.

Maiman's first scientific article about the discovery was turned down. While the second was awaiting publication, the laboratory went to the press with the news, prompting scientists who hadn't seen his complete findings to initially dismiss the discovery as insignificant.

There's no way to list everything lasers do. (Although, we do suggest another look at the world's largest laser, currently working to save -- not destroy -- the Earth).

But here's a rundown of just a few applications for lasers, and a nod to where laser technology might go next.

Laser surgery

From a high-tech update to the old nip-tuck to eye treatment that can eliminate the need for glasses or contacts, lasers are often used in surgery.

Carbon-dioxide lasers and others are used to remove unwanted tissue -- from tumors, warts and tattooed skin -- and create incisions that are less intrusive, less painful and leave less scarring than traditional surgery.

Entertainment

At planetarium domes everywhere, starry-eyed fans have enjoyed laser light displays for decades. The shows combine beam effects -- which sweep through the air -- and screen effects, which create images, patterns and shapes on a wall or other fixed object.

At Georgia's Stone Mountain Park, near Atlanta, Georgia, more than 20 million people have watched a laser show projected onto the massive granite mound.

Billed as the world's longest-running laser show, it offers a "dazzling display of neon laser lights featuring characters, stories, graphics and fireworks choreographed to popular musical scores," according to spokeswoman Jeanine Jones.

For the more active set, there's laser tag.

Adopted by the U.S. Army in the late '70s for training, laser tag was offered in crude form in toys around the same time. In 1984, two recreational laser tag centers were opened in Texas.

At most laser-tag venues, teams with laser guns scramble around an indoor course, shooting at each other in the near-dark. Technology varies somewhat, but, generally, laser tag uses infrared signaling to track lasers and determine whether they've hit their target -- usually a vest worn by the player.

Telecommunications

Most of us probably don't think of lasers being involved in our telephone conversations or internet use. But they are.

Fiber optics -- the ultrathin, glass cables used to carry digital information for phones, computers and cable TV -- use laser-generated pulses of light to carry that data at incredibly high speeds.

For computer users, communications companies claim that fiber-optic connections can download music, videos and other files to computers 25 times faster than traditional cable -- at least in the places where it's available.

The fervor over the upcoming Google Fiber project shows that lots of folks are eager to give laser-powered, in-home fiber a try.

CDs and DVDs

Tiny lasers are at work any time you turn on a disc player.

Whether audio or video, these players focus a laser beam on a series of bumps on the disc. The way the different bumps reflect that light determines the sound and images.

And when your CD skips? That's because the laser can't read data through a dirty or scratched outer layer -- although it's probably not the laser's fault that the disc is dirty or scratched in the first place.

So, what's next?

Scientists in all sorts of fields are experimenting with more uses for lasers.

The U.S. Air Force is pondering an airborne laser defense system, albeit one with a high-flying price tag.

Lasers are also being used in technologies such as holographs, new energy sources and space exploration.

And like personal computers, says Bronski, lasers are shrinking.

"Lasers that used to fill up a small-sized room are now the size of a desk," he said. "We'll see that trend continue in the future -- things getting smaller while maintaining their outputs or increasing their outputs."

So, does that mean that handheld lasers could be around the corner? You know -- the kind Han Solo says always trump hokey religions and ancient weapons?

"Those technologies might not be so far off," Bronski said. "At some point, it might be possible to make a much smaller package for these laser devices ... like little phasers or whatever."

Happy 50th birthday to the laser

It was dismissed by some scientists as "a solution looking for a problem."

But when the first working laser was rolled out 50 years ago this week -- developed at California's Hughes Research Laboratory -- it didn't take long for the hyperfocused beams of light to find work.

Having fascinated science-fiction fans since the origins of ray guns in the late 1800s, lasers (literally "Light Amplification by Stimulated Emission of Radiation") have become common in modern life.

From talking on the telephone to listening to a CD, laser technology makes a lot of what we do happen.


"Everyone has some sort of connection every single day to lasers -- even if most people have no idea what that connection is," said Mark Bronski, manager of laser production at German-based TRUMPF Inc., the largest manufacturer of industrial lasers in North America.




Regret that bad tattoo from the '80s? Want to watch a DVD or listen to a compact disc? Tired of your eyeglasses or contacts?

A laser can help.

And, remember those Pink Floyd concerts with mind-altering laser light shows?

In basic terms, a laser is any device that creates a narrow, intense beam of light, then amplifies that beam.

The atoms of a physical substance, usually a crystal, are charged up while mirrors at both ends of the laser reflect the energy back and forth to strengthen it.

The "ruby laser," so-called because physicist Theodore Maiman used a ruby rod to make it, was first used on May 16, 1960.

Maiman's first scientific article about the discovery was turned down. While the second was awaiting publication, the laboratory went to the press with the news, prompting scientists who hadn't seen his complete findings to initially dismiss the discovery as insignificant.

There's no way to list everything lasers do. (Although, we do suggest another look at the world's largest laser, currently working to save -- not destroy -- the Earth).

But here's a rundown of just a few applications for lasers, and a nod to where laser technology might go next.

Laser surgery

From a high-tech update to the old nip-tuck to eye treatment that can eliminate the need for glasses or contacts, lasers are often used in surgery.

Carbon-dioxide lasers and others are used to remove unwanted tissue -- from tumors, warts and tattooed skin -- and create incisions that are less intrusive, less painful and leave less scarring than traditional surgery.

Entertainment

At planetarium domes everywhere, starry-eyed fans have enjoyed laser light displays for decades. The shows combine beam effects -- which sweep through the air -- and screen effects, which create images, patterns and shapes on a wall or other fixed object.

At Georgia's Stone Mountain Park, near Atlanta, Georgia, more than 20 million people have watched a laser show projected onto the massive granite mound.

Billed as the world's longest-running laser show, it offers a "dazzling display of neon laser lights featuring characters, stories, graphics and fireworks choreographed to popular musical scores," according to spokeswoman Jeanine Jones.

For the more active set, there's laser tag.

Adopted by the U.S. Army in the late '70s for training, laser tag was offered in crude form in toys around the same time. In 1984, two recreational laser tag centers were opened in Texas.

At most laser-tag venues, teams with laser guns scramble around an indoor course, shooting at each other in the near-dark. Technology varies somewhat, but, generally, laser tag uses infrared signaling to track lasers and determine whether they've hit their target -- usually a vest worn by the player.

Telecommunications

Most of us probably don't think of lasers being involved in our telephone conversations or internet use. But they are.

Fiber optics -- the ultrathin, glass cables used to carry digital information for phones, computers and cable TV -- use laser-generated pulses of light to carry that data at incredibly high speeds.

For computer users, communications companies claim that fiber-optic connections can download music, videos and other files to computers 25 times faster than traditional cable -- at least in the places where it's available.

The fervor over the upcoming Google Fiber project shows that lots of folks are eager to give laser-powered, in-home fiber a try.

CDs and DVDs

Tiny lasers are at work any time you turn on a disc player.

Whether audio or video, these players focus a laser beam on a series of bumps on the disc. The way the different bumps reflect that light determines the sound and images.

And when your CD skips? That's because the laser can't read data through a dirty or scratched outer layer -- although it's probably not the laser's fault that the disc is dirty or scratched in the first place.

So, what's next?

Scientists in all sorts of fields are experimenting with more uses for lasers.

The U.S. Air Force is pondering an airborne laser defense system, albeit one with a high-flying price tag.

Lasers are also being used in technologies such as holographs, new energy sources and space exploration.

And like personal computers, says Bronski, lasers are shrinking.

"Lasers that used to fill up a small-sized room are now the size of a desk," he said. "We'll see that trend continue in the future -- things getting smaller while maintaining their outputs or increasing their outputs."

So, does that mean that handheld lasers could be around the corner? You know -- the kind Han Solo says always trump hokey religions and ancient weapons?

"Those technologies might not be so far off," Bronski said. "At some point, it might be possible to make a much smaller package for these laser devices ... like little phasers or whatever."

Some quitting Facebook as privacy concerns escalate

Concerns over Facebook's new privacy policy and the online social network's recent efforts to spread its information across the Web have led some of the site's faithful to delete their accounts -- or at least to try to.



On Wednesday's episode of a podcast called This Week in Technology, host Leo Laporte, a well-known tech pundit, said he had to search wikiHow, a how-to site, to figure out how to delete his Facebook account permanently.

After finding the delete button, which he said is hidden deep within the site's menus, Laporte proceeded to delete his account during the online broadcast.



"That's it. It's gone," he said during the show. "And I think that's the right thing to do."

It's unclear how many people have chosen to delete their Facebook accounts in recent weeks. The popular social network doesn't publish statistics on how many people quit the site.



But there has been much uproar online about Facebook's alleged lack of concern for the privacy of its users' personal information, and its clear that some people have become so upset that they're leaving the networking site, which has more than 400 million members.

Still, the account deletions likely aren't numerous enough to affect the site's overall size. Facebook spokeswoman Annie Ta said in an e-mail that Facebook has grown by more than 10 million active users since late April.

iReport: Are you done with Facebook?

In recent weeks, the site has been hit with several privacy bugs and scares that, among other things, made private chat conversations briefly visible to Facebook friends. And on April 21, Facebook CEO Mark Zuckerberg announced a new Facebook feature called the "Open Graph," which essentially brings Facebook-like functionality to a number of websites.

CNN.com is one of several dozen sites that partner with Facebook to display and share users' interests.

Some Facebook users, including Sam Schreiber, say they are bothered by the fact that their online preferences are showing up all over the internet now, instead of just on Facebook.com.

Schreiber, a 24-year-old who considers herself social-media savvy, says she may delete her account soon because she doesn't understand Facebook's privacy settings well enough to know that her information is being kept safe.

"People already use them like it's crack, so I don't see what the next step is aside from world domination," she said. "So I just think it's too much."

She was particularly concerned when one of her Facebook friends saw on the music site Pandora that she likes the band "New Found Glory."

"I was like, that's really creepy. I haven't logged in. I didn't give it permission. I didn't do anything," she said.

Schreiber said she tried to change her Facebook privacy settings to keep that from happening again, but had to turn to news articles for information about how to do so, which she thought was unreasonable.

Facebook: Read the site's privacy policy

Facebook appears to be rattled a bit by these changes. The blog All Facebook reports that the site's executives called an "all hands" meeting Thursday to discuss its privacy policy in light of recent criticism.

And there are rumors that the site may amend its policies, as CNET reports.

The site has had its detractors before. Each time Facebook makes changes to its privacy policy, thousands of users tend to complain.

But interest in deleting Facebook accounts appears to be rising.

If you type in the phrase "How do I" on Google, one of the first suggested searches that comes up is "How do I delete my Facebook account," a factoid discovered by Danny Sullivan, a blogger at Search Engine Land.

Sullivan looked at similar searches over time and published a graph that shows searches about deleting Facebook accounts have been on the rise sharply since 2009.

"Yes, there's definitely a rising trend," he writes in a blog post on the matter. "Over time, more and more searches at Google have involved [deleting Facebook accounts], it appears. In fact, if you go back to Google and start typing in 'del,' you get 'delete facebook account' as the top suggestion."

A number of tech pundits, including Laporte, have also written recently about deleting or deactivating their accounts.

The blog Silicon Alley Insider posted a list of these on Friday with a headline that says, "Suddenly, everyone is quitting Facebook!"

The blog lists Peter Rojas of the blog GDGT and Matt Cutts from Google as among those who have deleted or deactivated their accounts.

That blog also posted a list of 10 reasons most people will not be able to part with their Facebook accounts, an apparent nod to the fact that, as Facebook continues to grow and to spread into other websites, it may become necessary to have an active Facebook account to make full use of the Web.

The New York Times also reports that people who once made a career promoting Facebook now may cancel their accounts. The newspaper says Deanna Zandt, author of a book called "Share This! How You Will Change the World With Social Networking," may delete hers.

"It's getting harder and harder for me to say, yes it's worth it, you're giving up your privacy to get these services, and I have to put my money where my mouth is," she told the paper.

Tech blogs have asked whether a "Great Facebook Deactivation Wave" is about to take off, and have listed reasons people should ditch the popular site.

Meanwhile, there is a second set of concerns about how difficult it is to delete your Facebook account if and when you decide that's what you'd like to do.

Facebook says on its website that you can "deactivate" your account by following these steps:

"To deactivate your account, navigate to the 'Settings' tab on the Account Settings page," the site says. "Deactivation will remove your profile and content associated with your account from Facebook. In addition, users will not be able to search for you or view any of your information."

But the social network will hold onto your photos and posts if you only "deactivate" your account.

If you want to completely "delete" your account -- meaning that all of your information will be deleted from view, although some of it may remain on Facebook's servers for a bit -- you can follow these instructions from wikiHow.

The user-edited site lists several methods for deleting a Facebook account. One of them is a seven-step process.

In his podcast, Laporte said one of the main reasons he felt he needed to delete his Facebook account is that having one gives his friends and family members an incentive to join, too.

And, because many people don't understand that everything on Facebook can be public, Laporte doesn't think it's responsible to have an account. By having a Facebook page, he said, "I'm coercing people I'm in relationships with to do something bad.

Some quitting Facebook as privacy concerns escalate

Concerns over Facebook's new privacy policy and the online social network's recent efforts to spread its information across the Web have led some of the site's faithful to delete their accounts -- or at least to try to.



On Wednesday's episode of a podcast called This Week in Technology, host Leo Laporte, a well-known tech pundit, said he had to search wikiHow, a how-to site, to figure out how to delete his Facebook account permanently.

After finding the delete button, which he said is hidden deep within the site's menus, Laporte proceeded to delete his account during the online broadcast.



"That's it. It's gone," he said during the show. "And I think that's the right thing to do."

It's unclear how many people have chosen to delete their Facebook accounts in recent weeks. The popular social network doesn't publish statistics on how many people quit the site.



But there has been much uproar online about Facebook's alleged lack of concern for the privacy of its users' personal information, and its clear that some people have become so upset that they're leaving the networking site, which has more than 400 million members.

Still, the account deletions likely aren't numerous enough to affect the site's overall size. Facebook spokeswoman Annie Ta said in an e-mail that Facebook has grown by more than 10 million active users since late April.

iReport: Are you done with Facebook?

In recent weeks, the site has been hit with several privacy bugs and scares that, among other things, made private chat conversations briefly visible to Facebook friends. And on April 21, Facebook CEO Mark Zuckerberg announced a new Facebook feature called the "Open Graph," which essentially brings Facebook-like functionality to a number of websites.

CNN.com is one of several dozen sites that partner with Facebook to display and share users' interests.

Some Facebook users, including Sam Schreiber, say they are bothered by the fact that their online preferences are showing up all over the internet now, instead of just on Facebook.com.

Schreiber, a 24-year-old who considers herself social-media savvy, says she may delete her account soon because she doesn't understand Facebook's privacy settings well enough to know that her information is being kept safe.

"People already use them like it's crack, so I don't see what the next step is aside from world domination," she said. "So I just think it's too much."

She was particularly concerned when one of her Facebook friends saw on the music site Pandora that she likes the band "New Found Glory."

"I was like, that's really creepy. I haven't logged in. I didn't give it permission. I didn't do anything," she said.

Schreiber said she tried to change her Facebook privacy settings to keep that from happening again, but had to turn to news articles for information about how to do so, which she thought was unreasonable.

Facebook: Read the site's privacy policy

Facebook appears to be rattled a bit by these changes. The blog All Facebook reports that the site's executives called an "all hands" meeting Thursday to discuss its privacy policy in light of recent criticism.

And there are rumors that the site may amend its policies, as CNET reports.

The site has had its detractors before. Each time Facebook makes changes to its privacy policy, thousands of users tend to complain.

But interest in deleting Facebook accounts appears to be rising.

If you type in the phrase "How do I" on Google, one of the first suggested searches that comes up is "How do I delete my Facebook account," a factoid discovered by Danny Sullivan, a blogger at Search Engine Land.

Sullivan looked at similar searches over time and published a graph that shows searches about deleting Facebook accounts have been on the rise sharply since 2009.

"Yes, there's definitely a rising trend," he writes in a blog post on the matter. "Over time, more and more searches at Google have involved [deleting Facebook accounts], it appears. In fact, if you go back to Google and start typing in 'del,' you get 'delete facebook account' as the top suggestion."

A number of tech pundits, including Laporte, have also written recently about deleting or deactivating their accounts.

The blog Silicon Alley Insider posted a list of these on Friday with a headline that says, "Suddenly, everyone is quitting Facebook!"

The blog lists Peter Rojas of the blog GDGT and Matt Cutts from Google as among those who have deleted or deactivated their accounts.

That blog also posted a list of 10 reasons most people will not be able to part with their Facebook accounts, an apparent nod to the fact that, as Facebook continues to grow and to spread into other websites, it may become necessary to have an active Facebook account to make full use of the Web.

The New York Times also reports that people who once made a career promoting Facebook now may cancel their accounts. The newspaper says Deanna Zandt, author of a book called "Share This! How You Will Change the World With Social Networking," may delete hers.

"It's getting harder and harder for me to say, yes it's worth it, you're giving up your privacy to get these services, and I have to put my money where my mouth is," she told the paper.

Tech blogs have asked whether a "Great Facebook Deactivation Wave" is about to take off, and have listed reasons people should ditch the popular site.

Meanwhile, there is a second set of concerns about how difficult it is to delete your Facebook account if and when you decide that's what you'd like to do.

Facebook says on its website that you can "deactivate" your account by following these steps:

"To deactivate your account, navigate to the 'Settings' tab on the Account Settings page," the site says. "Deactivation will remove your profile and content associated with your account from Facebook. In addition, users will not be able to search for you or view any of your information."

But the social network will hold onto your photos and posts if you only "deactivate" your account.

If you want to completely "delete" your account -- meaning that all of your information will be deleted from view, although some of it may remain on Facebook's servers for a bit -- you can follow these instructions from wikiHow.

The user-edited site lists several methods for deleting a Facebook account. One of them is a seven-step process.

In his podcast, Laporte said one of the main reasons he felt he needed to delete his Facebook account is that having one gives his friends and family members an incentive to join, too.

And, because many people don't understand that everything on Facebook can be public, Laporte doesn't think it's responsible to have an account. By having a Facebook page, he said, "I'm coercing people I'm in relationships with to do something bad.

Facebook launches new security feature

(CNN) -- Facebook has announced a new security feature that aims to keep hackers from tapping into users' personal information.

The change comes amid rising concerns about privacy and security on the online social network, which has 400 million members worldwide.

The new feature, announced Thursday, makes Facebook a bit more like an online banking site. Users can identify certain "approved" computers and mobile phones that are allowed to access their Facebook accounts. If an unauthorized device tries to log in, the user will be notified of that activity by e-mail or text message, allowing them, in theory, to shut down an attack before any information is stolen.

In order to access a Facebook account from a new computer, or from a friend's phone, for example, users may have to answer a security question.

Facebook says the feature is unique in the social networking world.

"We're confident that these new tools and systems will do a lot to prevent unauthorized logins and the nuisance they can cause," Lev Popov, a Facebook software engineer, writes in a company blog post. "As always, though, the first line of defense is you. We need you to help by practicing safe behavior on Facebook and wherever you go online."

Facebook users must choose to activate this change. To do so, log in to Facebook and click the "Account" button at the top right of the screen. From that menu, select "Account Settings." Scroll down to "Account Security" at the bottom of the page and click the link that says "change."

The site asks: "Would you like to receive notifications for logins from new devices?" If you would like to receive such updates, then click the button by "yes."

Facebook has come under fire in recent weeks for changes to its privacy policy and its announcement of the "open graph," which essentially extends Facebook's social features onto a number of other websites, including CNN.com.

Some users have complained they are uneasy about their personal preferences showing up on sites other than Facebook.com. Recently, an unknown number of people, including some notable tech pundits, have deleted or deactivated their Facebook accounts in response to privacy concerns.

Last month, a group of U.S. senators sent a letter to Facebook asking the company, which was started in a Harvard dorm room and is now valued at billions of dollars, to give users more control of their private information.

The new security features do not address the issues most users have been complaining about, such as whether Facebook will keep their information private. Instead, the latest feature aims to protect Facebook users from external hackers. It does not change company policy.

The online media this week jumped on news, confirmed by CNN content partner CNET, that Facebook called an "all-hands" meeting in response to the swell of concern over privacy issues. Facebook makes no mention of this meeting in its blog post, and it remains unclear whether Thursday's changes were a result of that meeting.

Thursday's changes are drawing some skepticism online.

Dan Nosowitz, a blogger at Fast Company, questioned whether Facebook should have made its new privacy setting active by default.

"Oddly, this system is 'opt-in,' meaning by default it's not enabled. You have to dig through Facebook's labyrinthine privacy settings to turn it on," he writes. "This might be a mistake, given how complex and intimidating Facebook's privacy settings already are."

On PC World's website, JR Raphael writes that the changes may not do much to ameliorate the concerns of angry Facebook users: "Facebook has just unveiled a new set of user controls, but it isn't likely to do much in the way of calming anger about the social network's privacy policies."

Let us know what you think of the changes in the comments below. What do you think of Facebook's efforts to integrate into other websites? Do you feel secure when using the site?

Facebook launches new security feature

(CNN) -- Facebook has announced a new security feature that aims to keep hackers from tapping into users' personal information.

The change comes amid rising concerns about privacy and security on the online social network, which has 400 million members worldwide.

The new feature, announced Thursday, makes Facebook a bit more like an online banking site. Users can identify certain "approved" computers and mobile phones that are allowed to access their Facebook accounts. If an unauthorized device tries to log in, the user will be notified of that activity by e-mail or text message, allowing them, in theory, to shut down an attack before any information is stolen.

In order to access a Facebook account from a new computer, or from a friend's phone, for example, users may have to answer a security question.

Facebook says the feature is unique in the social networking world.

"We're confident that these new tools and systems will do a lot to prevent unauthorized logins and the nuisance they can cause," Lev Popov, a Facebook software engineer, writes in a company blog post. "As always, though, the first line of defense is you. We need you to help by practicing safe behavior on Facebook and wherever you go online."

Facebook users must choose to activate this change. To do so, log in to Facebook and click the "Account" button at the top right of the screen. From that menu, select "Account Settings." Scroll down to "Account Security" at the bottom of the page and click the link that says "change."

The site asks: "Would you like to receive notifications for logins from new devices?" If you would like to receive such updates, then click the button by "yes."

Facebook has come under fire in recent weeks for changes to its privacy policy and its announcement of the "open graph," which essentially extends Facebook's social features onto a number of other websites, including CNN.com.

Some users have complained they are uneasy about their personal preferences showing up on sites other than Facebook.com. Recently, an unknown number of people, including some notable tech pundits, have deleted or deactivated their Facebook accounts in response to privacy concerns.

Last month, a group of U.S. senators sent a letter to Facebook asking the company, which was started in a Harvard dorm room and is now valued at billions of dollars, to give users more control of their private information.

The new security features do not address the issues most users have been complaining about, such as whether Facebook will keep their information private. Instead, the latest feature aims to protect Facebook users from external hackers. It does not change company policy.

The online media this week jumped on news, confirmed by CNN content partner CNET, that Facebook called an "all-hands" meeting in response to the swell of concern over privacy issues. Facebook makes no mention of this meeting in its blog post, and it remains unclear whether Thursday's changes were a result of that meeting.

Thursday's changes are drawing some skepticism online.

Dan Nosowitz, a blogger at Fast Company, questioned whether Facebook should have made its new privacy setting active by default.

"Oddly, this system is 'opt-in,' meaning by default it's not enabled. You have to dig through Facebook's labyrinthine privacy settings to turn it on," he writes. "This might be a mistake, given how complex and intimidating Facebook's privacy settings already are."

On PC World's website, JR Raphael writes that the changes may not do much to ameliorate the concerns of angry Facebook users: "Facebook has just unveiled a new set of user controls, but it isn't likely to do much in the way of calming anger about the social network's privacy policies."

Let us know what you think of the changes in the comments below. What do you think of Facebook's efforts to integrate into other websites? Do you feel secure when using the site?

I Can't Quit You - Facebook

You see, I use you, Facebook, as part of my job. I'm a journalist and Web producer, and as soon as this blog goes live, I'll be posting a link to it on my professional Facebook page as well as the personal page, not to mention Twitter and Google Buzz, etc., etc.

So unlike the hoards of people that are dropping off Facebook like flies off a hot windowsill (and here are 10 good reasons to do it), I'll still be on site, buzzing around, hoping I don't get burned.


But Facebook, I'm not afraid of you. I know that a lot of my personal information is already out there on the Internet. Just Google my name. And when I surf the Net, I see ads come up for items that I've recently explored on shopping sites. Like those refrigerators. (Listen, I'm buying it at a local scratch-n-dent store, okay? So quit showing me the LG Stainless Steel French Door refrigerator in the right margin. I've got it covered.)

And I'm also used to having to "opt out" of choices, as opposed to opting in. Just this morning, I bought a magazine subscription for my roommate as a birthday present and I was told in small print that by making the purchase, which was just a 1-year subscription, that I was agreeing to renew the subscription annually and authorizing them to charge my credit card indefinitely or until the end of time, whichever came first.

So I'm not shocked by your behavior. You're pushing the limits, and I suspect that in a couple of years, no one will care. Sure everyone is all up in arms today because it's new and people feel threatened. But you're betting on the future, aren't you Facebook? We'll all become complacent drones in a society where all of our demands are met by us just existing. Bring on the Soma.





Nonetheless, I'm taking precautions, Facebook. And it's not that difficult, despite some of what I've already read suggesting that I have to spend hours and hours digging through menu choices and [GASP!] clicking on links. WHEW! I'm out of breath just thinking about it.

But here's what I did.

  1. I didn't download any apps. I don't play your damn Farmville or Mafia Wars games.  
  2. I took Steven J. Vaughan-Nichols, a writer at PC World, advice and went to my profile page where I edited down the basic information that shows up under my photo. 
  3. Next, I went to Account > Privacy Settings > Personal Information and Posts and chose "Only Friends" or "Only Me" for the items. I clicked on photos and chose the same.
  4. I made similar choices in Contact Information and Friends, Tags and Connections.
  5. I noticed under Privacy Settings > Search that the most private choice in the pull down offerings was "Only Friends," for who can see my search results on Facebook. I'm unable to chose "Only Me." Why is that, Facebook? I think I know [dataCOUGHmining].
  6. And thanks to this scary story from Dan Tinan, a writer at ITWorld, I paid special attention to the line item controlling what my friends can share about me.
  7. Lastly, I followed Vaughan-Nichols' advice regarding your Instant Personalization Pilot Program and decided to not "Allow select partners to instantly personalize their features with my public information when I first arrive on their websites." You tried to stop me when I unchecked the box. Don't act like you didn't. I saw the pop-up box with it's warning, and my heart skipped a beat thinking that I might be missing out on something REALLY, REALLY IMPORTANT. But I'm better that, Facebook. I'm stronger than you.
I know that these efforts might not be good enough. One day I may regret not walking away. But know this: I got my eye on you Facebook. I got my eye on you.