SEO and PPC comparative advantages of five
SEO compared to PPC, there are five major advantages, as follows:
1, user browsing habits, web site search traffic through SEO bigger, better
Survey shows that more than 95% of search engine users will be given priority to the natural google search engine ranking results (GOOGLE ranking the left), of which most people can not be left only in GOOGLE results will be satisfactory to browse to the right of ad. Because PPC ads show space is limited, the results of bidding to make a lot of customers because of the cost of one click is too high, too high because the cost can not be ranked page, making it difficult for some customers this auction for good use of advertising effectiveness.
The survey showed that 87% of Internet users will use search engine to find needed information, which is nearly 70% among those who will directly search the first page of search results to find the information they need. Will not go point following page. So select the site optimization is very necessary! Second, to prevent malicious clicks, reduce waste
C lick F oren sics U.S. consulting firm C lick F oren sics has issued a "click fraud index" survey revealed: In the second quarter of2006, search engine advertising overall click fraud rate was 14.1%, 13.7% in the first quarter had increased, The CPC-per-click prices of more than 2 U.S. dollars and popular keywords, the click fraud rate of 20.2%, Baoding Website Optimization . The results may not include Chinese search engine market, but according to industry sources, domestic search engine suffered worsethan malicious Click absolute than abroad. Search auction business model and the birth of "click fraud" in the search engine into an awkward position. Makes a lot of advertisers lost interest!
However, the way through SEO, Huainan Google Optimization , search engine optimization to achieve the purpose will be a fundamental solution to the problem of malicious clicks, reducing invalid input, so that enterprises running ads for better results.
SEO compared to PPC, there are five major advantages, as follows:
1, user browsing habits, web site search traffic through SEO bigger, better
Survey shows that more than 95% of search engine users will be given priority to the natural google search engine ranking results (GOOGLE ranking the left), of which most people can not be left only in GOOGLE results will be satisfactory to browse to the right of ad. Because PPC ads show space is limited, the results of bidding to make a lot of customers because of the cost of one click is too high, too high because the cost can not be ranked page, making it difficult for some customers this auction for good use of advertising effectiveness.
The survey showed that 87% of Internet users will use search engine to find needed information, which is nearly 70% among those who will directly search the first page of search results to find the information they need. Will not go point following page. So select the site optimization is very necessary! Second, to prevent malicious clicks, reduce waste
C lick F oren sics U.S. consulting firm C lick F oren sics has issued a "click fraud index" survey revealed: In the second quarter of2006, search engine advertising overall click fraud rate was 14.1%, 13.7% in the first quarter had increased, The CPC-per-click prices of more than 2 U.S. dollars and popular keywords, the click fraud rate of 20.2%, Baoding Website Optimization . The results may not include Chinese search engine market, but according to industry sources, domestic search engine suffered worsethan malicious Click absolute than abroad. Search auction business model and the birth of "click fraud" in the search engine into an awkward position. Makes a lot of advertisers lost interest!
However, the way through SEO, Huainan Google Optimization , search engine optimization to achieve the purpose will be a fundamental solution to the problem of malicious clicks, reducing invalid input, so that enterprises running ads for better results.
Third, the same low cost keywords
Search engine optimization pricing criteria: the number of visits by keyword auction fees, and google ranking with packages on the left side of the cost, keyword pricing is based on the lowest priced home auction Jie Guo line as the standard, according to thetechnical difficulty level, to develop more low price standard
Auction Ads can set a daily advertising budget, over budget ad is not displayed; rule appears to be able to help companies save costs, but such savings often lose many potential customers. The SEO optimization is not restricted by this rule, the website link shown above all the time.
Competitive bidding within the advertising industry can let you in a very short time rapidly rising costs. The Website Optimization This factor does not exist. For example: If you did bid ad position, you must have had the experience: "Last month, the ad came inthe right side of the first bid only 0.8 yuan, now has to be increased to 7.8. This means Each ad was clicked 1 times takes 7.8 "If the point by day 10 to count, then a lot of money a year, but ah, not to mention the cost of insurance to count out, far more than the actual cost. And let you save a google ranking this concern, google rankings once a year to pay the cost, no hits limit! Fourth,
more extensive coverage of advertising, one input, the consolidated income Website promotion is the most professional search engine for your website not only been ranked google ranking improve the left, while in other major search engines (Baidu \ Yahoo) will improve your website ranking, website optimization Zhumadian. Choose to bid advertising to achieve this effect must be and their search engine provider Qianding advertising agreement, a search engine, one input of an agreement, it will increase the huge costs. SEO for your time investment, the consolidated income
Search engine optimization pricing criteria: the number of visits by keyword auction fees, and google ranking with packages on the left side of the cost, keyword pricing is based on the lowest priced home auction Jie Guo line as the standard, according to thetechnical difficulty level, to develop more low price standard
Auction Ads can set a daily advertising budget, over budget ad is not displayed; rule appears to be able to help companies save costs, but such savings often lose many potential customers. The SEO optimization is not restricted by this rule, the website link shown above all the time.
Competitive bidding within the advertising industry can let you in a very short time rapidly rising costs. The Website Optimization This factor does not exist. For example: If you did bid ad position, you must have had the experience: "Last month, the ad came inthe right side of the first bid only 0.8 yuan, now has to be increased to 7.8. This means Each ad was clicked 1 times takes 7.8 "If the point by day 10 to count, then a lot of money a year, but ah, not to mention the cost of insurance to count out, far more than the actual cost. And let you save a google ranking this concern, google rankings once a year to pay the cost, no hits limit! Fourth,
more extensive coverage of advertising, one input, the consolidated income Website promotion is the most professional search engine for your website not only been ranked google ranking improve the left, while in other major search engines (Baidu \ Yahoo) will improve your website ranking, website optimization Zhumadian. Choose to bid advertising to achieve this effect must be and their search engine provider Qianding advertising agreement, a search engine, one input of an agreement, it will increase the huge costs. SEO for your time investment, the consolidated income
5, long-term effective website optimization results Website Optimizer can help improve your index page, if your link has been upgraded to maintain high-quality reverse the increase in the number of connections and content maintenance, on your left will continue to maintain or increase rankings. Applied unless the latter be punished by way of cheating or stop post-maintenance. The auction ad, if stopped, the site also links to instantly disappear
In contrast, I think we all have a choice!
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