The most important thing to design an Ads is to make sure that your Ads will blendinto your blog/site template.
Try not to make your Ads look like Ads. (Get it?)
People are bored and sick of Ads. When they came across Ads, they will surely keeptheir cursor away and will never CLICK on it.
So, the advice is to make your Ads don't look like Ads. If you succeed to do this, youare going to see your CTR sky rocket.
The opposite way is to make your Ads as APPEALLING as possible. How? You choose the colors of your Ads totally different with your template. Make it a HIGHLIGHT ofyour blog. You can attract people to it. May be people will have the urge to CLICK it!
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