If your site is a blog, this is a tip from Biz Stone, former Senior Specialist on the Google Blogger team from his book Who Let the Blogs Out? :
A Hyper-connected Peek at the World of Weblogs: "don’t put them on your blog — put them on your post pages. See, the ads are content sensitive; that means they are relevant to the text of the page they cohabitate…if you set the ads up to display on your blog’s post pages — the individual archive page of each post — then they will learn the content on that page and serve up highly relevant advertising."
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