Friends just learning to do the site, it is easy to make such a mistake. A site to get to skip all the relevant research, there is no good keywords to start planning website. This situation will lead to two results. One is his view that a good keyword ranking is very good, but traffic is very low; there is a situation how are key words to flow did not break up. So we are doing website, you must be on the keyword research.
First, determine whether the promotion of the target keyword search
Site core keywords, have to go through research and analysis, these keywords are not targeted keywords your site is not a lot of people in the search. If search volume is very low, even with this keyword rankings have little meaning. Especially those who did not come into contact with SEO's friend, will be the habit of their own company name or product brand name as their target keywords. But ignored, when the company name and product brand is not known when no one is to search for. Even many industries station name to see all day with a lot of search volume, but those keyword searches, most of it is to look at the dynamics of this industry, but some do not want to buy a specific product. Therefore, targeted keywords play an entire site's future development direction of the wrong choice, after the impact will be very serious.
Second, the search for effective traffic
Web site optimization, too much focus on SEO, this is a misunderstanding. Ranking and traffic, not the ultimate goal. SEM is our ultimate goal of optimizing your site, that is, improving website conversion rates. The strength of the company to do a lot of popular keyword ranking, even if the rankings are, but may not be converted to a lot of orders. For example: "gynecology", the search user gynecology, basic do not want to see the doctor; "and Women's Hospital", then more targeted, is to find the hospital; "Ningbo and Women's Hospital good?" At this time more targeted, then third party related to the hospital recommended, the conversion rate is very high. Traffic itself, it is not necessarily an asset, nothing more than a waste of bandwidth, customer service unnecessary to pay, only when really the flow is converted to an effective asset.
Third, to reduce the difficulty of optimizing
Find their own Web site, and have some search volume of keywords, do not rush out to those most popular, the keyword search volume large as the target keywords. For example: "lose weight", "pneumatic components" such as the search volume is very large, and very competitive keywords. For our small and medium enterprises or individual owners, several of these key words to do the former is very difficult. If there is a 10 auction ads, even if the fight did break up the scalp, is without meaning. So choose someone who can also search volume, but the competition is the key word is relatively small, so that website optimization is possible in a certain budget, the next cycle, have a good effect.
Fourth, the user searches for diversification
Users to search the key word is not necessarily limited to our own can think of keywords, the user's search habits varied, even our own owners, usually in the search keywords, but also the same habits. So owners can not think of what the user searches for keywords. With a rich search experience, users found that the longer the keyword, can reach the information they want to search more accurate. Sometimes a word can be said that the chief level that is about the long tail theory. We also work in the traffic statistics to see the user, through which key words to find us, and it is very chaotic, and we choose a different target keywords. Owners must understand the user search for these keywords, then the corresponding analysis, in order to truly determine the site's core keywords.
Fifth, develop new opportunitiesEveryone's mind is not the same, and the Internet habits will be different, they would not think of a word search for owners. But the SEO webmaster, you can keyword search engine provided by extension tools, or tools to analyze traffic statistics, you will receive an unexpected surprise. Recommended use of keyword tools keywords, you can see is simply not considered the key word, but does have a user key in the search. So in the process, often find some commonality or obvious trends in the word, place these keywords into the site go, or add a new section, which is one of the ways to explore new opportunities.
i hope you like it, Please be touch : twitter | facebook
First, determine whether the promotion of the target keyword search
Site core keywords, have to go through research and analysis, these keywords are not targeted keywords your site is not a lot of people in the search. If search volume is very low, even with this keyword rankings have little meaning. Especially those who did not come into contact with SEO's friend, will be the habit of their own company name or product brand name as their target keywords. But ignored, when the company name and product brand is not known when no one is to search for. Even many industries station name to see all day with a lot of search volume, but those keyword searches, most of it is to look at the dynamics of this industry, but some do not want to buy a specific product. Therefore, targeted keywords play an entire site's future development direction of the wrong choice, after the impact will be very serious.
Second, the search for effective traffic
Web site optimization, too much focus on SEO, this is a misunderstanding. Ranking and traffic, not the ultimate goal. SEM is our ultimate goal of optimizing your site, that is, improving website conversion rates. The strength of the company to do a lot of popular keyword ranking, even if the rankings are, but may not be converted to a lot of orders. For example: "gynecology", the search user gynecology, basic do not want to see the doctor; "and Women's Hospital", then more targeted, is to find the hospital; "Ningbo and Women's Hospital good?" At this time more targeted, then third party related to the hospital recommended, the conversion rate is very high. Traffic itself, it is not necessarily an asset, nothing more than a waste of bandwidth, customer service unnecessary to pay, only when really the flow is converted to an effective asset.
Third, to reduce the difficulty of optimizing
Find their own Web site, and have some search volume of keywords, do not rush out to those most popular, the keyword search volume large as the target keywords. For example: "lose weight", "pneumatic components" such as the search volume is very large, and very competitive keywords. For our small and medium enterprises or individual owners, several of these key words to do the former is very difficult. If there is a 10 auction ads, even if the fight did break up the scalp, is without meaning. So choose someone who can also search volume, but the competition is the key word is relatively small, so that website optimization is possible in a certain budget, the next cycle, have a good effect.
Fourth, the user searches for diversification
Users to search the key word is not necessarily limited to our own can think of keywords, the user's search habits varied, even our own owners, usually in the search keywords, but also the same habits. So owners can not think of what the user searches for keywords. With a rich search experience, users found that the longer the keyword, can reach the information they want to search more accurate. Sometimes a word can be said that the chief level that is about the long tail theory. We also work in the traffic statistics to see the user, through which key words to find us, and it is very chaotic, and we choose a different target keywords. Owners must understand the user search for these keywords, then the corresponding analysis, in order to truly determine the site's core keywords.
Fifth, develop new opportunitiesEveryone's mind is not the same, and the Internet habits will be different, they would not think of a word search for owners. But the SEO webmaster, you can keyword search engine provided by extension tools, or tools to analyze traffic statistics, you will receive an unexpected surprise. Recommended use of keyword tools keywords, you can see is simply not considered the key word, but does have a user key in the search. So in the process, often find some commonality or obvious trends in the word, place these keywords into the site go, or add a new section, which is one of the ways to explore new opportunities.
i hope you like it, Please be touch : twitter | facebook
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