How to solve the search out of the high rate of

First of all we have to analyze why visitors leave your site, bounce rate is produced.

Here, for example, if I want a shirt, through the search engine and opened the three sites, the first opened and have not found it I want his shirt, I was in white suits, no doubt I will close this site then look at the second, found at the second site I want, of course, as consumers or potential customers like to shop around, and I also look at a third site, found The third site is better than the second layout, but also tell me what this shirt with a tie should also recommended a combination package deals. Of course, I will choose the third site to buy. In fact, before the Han Xiao optimization techniques in e-commerce sites are also mentioned.

Here we can see, search for bounce rate is the first second third, the second although the relatively low bounce rate, but still unable to complete the final sales tasks, that is, no conversion. Because to do better than his.

So how to reduce the bounce rate?

First, we generally understand by the example above, a customer's purchase process, first through a search engine to find the product you want, then shop around. These can be applied to the Web site up to the maximum lower bounce rate, are as follows:

1, to provide more products targeted visitors

If your site selling men's clothing, including shirt clothing, it is best to complete product designs, various colors are, and if not, do not pan key words in the rankings. Or you are selling services, such as to provide SEO services company, it is best to sub out. Such as Chinese SEO, English SEO, Keyword optimization, ranking and the whole station. Of course, it says here is e-commerce site, the skip, but they are similar.

2, site design should be friendly and

Simple, attractive design can effectively reduce the bounce rate, the friendly layout designed to allow users to easily find desired products, product promotion or increase of small gifts can effectively user stuck, eventually completed sales.

3, the rankings do target keywords

As mentioned above, the first point, do not do the Pan-ranking keywords to search for relevant, if you sell men's shirt, only a black shirt instead of white, then "T-shirt" is not your best keywords And you need to do is "Black Men's Shirt", so that when users search for when they will not immediately come off your site. Xiao Han before the keyword analysis and selection are also described in detail.

If you are interested in looking for a solution out of the high rate of search, I hope these ideas help to you, of course, if you have better suggestions, please message exchange.