Now often make search engine optimization of websites will increase the number of external links is essential to see that this is a shortcut to improve search engine rankings, in fact, through such means in a period of time may indeed be your site's ranking improved, It has a basic premise is that the same site (competitor) in the same optimal level is not high, so the external links on the site has done some work may be beyond the competitors. In fact, this approach is the cart before the horse, if you let those who use cheating in search engine rankings for people to "enhance the breadth Links", then mistakes, because the large increase in use of cheating garbage link, face will be the search engine on the Web site the most severe punishment - permanent deletion from the search engines.
So search engine optimization should pay attention to it? Is very simple, is the site within the basic elements: site structure, web content, website features and web services, especially to site structure and site content optimization is most important. Can be sure that a Web site structure and site content optimization well, then completed at least 70% of search engine optimization. So now we think the most important factor in search engine optimization - website how high the importance of external links? I personally think that the importance of search engine optimization in less than 20%, and this is the means to be high quality, highly relevant website link, if only general web link, or many spam websites, if not have a negative effect.
So, I think, the highest state of search engine optimization is: forget the search engine optimization. All for the sake of users, site structure with the professional design and high-quality content get the trust of users, while search engines will return to these high-quality website - improve your website ranking. In the process of search engine optimization, search engine considerations, only the search engine site search engine optimization as a detection tool for the situation, because the Web site's performance in search engines rely on search engines ultimate judge of.
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