The early development of the Internet, search engines only as a technical application for the site to provide information retrieval services. With the rapid development of networks, search engines gradually find their way of life - keyword advertising. Earlier, tens of thousands of small and medium domestic used this approach to their products, services, information on the major search engines rank search results front, and thus embarked on a journey of network marketing. The search engine seems to draw from also keyword ads on the equal sign, in the people a deep impression imprint imprinting. As everyone knows, with the networks and the development of search technology, today's search engine marketing and image than in the purchase of search keywords, has undergone a qualitative leap, keyword buying search engine marketing is no longer full. People's understanding of search engine marketing has to be completely changed when.
Unique information bridge to promote the search engine users a high degree of polymerization In 1990, faculty and students of the University of Montreal developed a computer's Archie is considered the modern search engine, "originator", they may not have anticipated the invention will become in the world today one of the most widely used network applications. Early stage of development in the network, users rarely the one hand, the information needs of people for the network is not high, the other network information is relatively scarce, so people with limited information can quickly find the information you want.
As the network technology of high-speed Fazhan, the number of Internet users rapid growth, rapid expansion of network information, succeed in network sea of information and information Xunzhao right for them becomes more challenging use of search engines Renmenkaishi get their information, But this time do not play a leading search engine, type role. Since then, the number of Internet users continues to grow, the Internet has become to live, work an integral part of network of information resources at this time infinite time with people conflict between the scarcity of resources has become increasingly prominent, the search engine to become Internet users fast access to information necessary tools, and increasingly close relationship between the network life.
From three different stages of development can be seen that the core functions of search engines is the most information and the audience in a communication bridge between the structures. Because of this, the search engine to quickly aggregate a large number of users users.According to statistics, as of the end of 2008, China's Web search request to more than 1500 billion, the scale of search engine users reached 244 million, ranking first in the world. In 2009 the scale of China's search engine users will exceed 300 million people.
Moreover, in the massive coverage on the basis of Internet users among the search engine service providers also continued to expand its product lines, such as Baidu addition to Web search engines, also developed the pictures, MP3, video and other search channels, and paste it, know that Wikipedia and other search community to further enhance the search engine aggregation of network users and the use of adhesive strength. It is understood that Baidu MP3 daily traffic reached 110 million, Baidu Post Bar has a daily flow is more than 150 million, becoming the world's largest Chinese community.
Search engine users a high degree polymerization, to provide marketing services for enterprises laid a solid customer base, and continuous innovation and development of search engines, also to get rid of the dependence on a single service model, to diversify marketing possible. Grasp the pulse of consumer demand, highlights search engine marketing charm The emergence of the Internet not only changed the way people communicate, but also a glorious page in the history of media development for marketing were brought infinite space and reverie.
But today, when people stand on a particular point of view to re-examine online media marketing brought only found that the majority of online advertising and traditional advertising does not essentially different from, or most online advertising is just an extension of traditional advertising, just replace the transmission carrier. Because for the audience, is still a passive acceptance of communication content, the content is available more than the traditional media, out of time and space constraints only. But search engine marketing changes the situation radically shift the change.
Baidu Web Search box in the "laptop offer," showed "to the pages found 3,380,000 articles, with time 0.001 seconds." In a very short period of time, users can be found through the search engine takes a year ago or even decades to the screening and selection of things. But search engines not only provide search, more importantly, it brings the searcher's needs - produced from the bottom of my heart deep and true needs. And compared to traditional online media, search engines are no longer a good order imposed on users of information, but users initiate their own initiative. In this process, the search engine based on user search behavior and browsing behavior data analysis, the user can clear insight into what needs what, this is the search engine seductive charm, who is also a marketing dream .
To search engine provider Baidu, for example, nearly 300 million Internet users in the coverage, brought together more than 100 billion times per year based on data massive search through the details of these consumption data and research analysis to the various industries, businesses The network marketing to provide a more scientific basis for decision making. For example, automobile-related searches on the data to collect, classify, analyze and mining, Baidu users can Huoxizuijin Mouyijieduan on a Xinghaoqiche Yijiqiche Xiaofeixingye of Guanzhu degree, insight Xiaofei Zhe's intent and Wajue the Wei Lai a period, the trend of auto consumption users.
Search engine with great precision to lock the consumer and their needs together, so search engine marketing can be more accurate and effective. Advertising clients, once you start applying this so effective, accurate consumer demand, most of his customers would no longer use search engine marketing Hennan. As more and more advertisers, more diverse marketing needs, the search engine also developed a series of innovative marketing products such as Baidu search engine marketing has been more from the initial display mode of a single service, and to have a brand zone accurate advertising,
contextual advertising and other rich quickly integrated into the marketing model, while concerned about the process of brand marketing, promotion and sales promotion, brand advertisers, search engine marketing application offers more choices. Consumers will always be a core element of marketing, and search engine a high degree of polymerization of consumers, consumer behavior, consumer trends in in-depth insight into the ... ... are firmly grasp the "core elements" of the pulse. Continuous development and updating of the Internet, online marketing is also in a more accurate, user-friendly direction, I believe the consumer launch of "active marketing" will make search engine marketing to play a more powerful influence.
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