If anyone predicted that Facebook would one day rule the Internet, I will be reported to the dismissive attitude. Review the statements before them, they must have predicted Yahoo and Google have the same future. All predictions about the Internet, only one is always right: The waves pushed before.
Facebook giant will not be forever, it is only the pioneer of social networking. One day it will be the impact of the next generation of social networks, and then gradually decline and eventually die, just like on paper as the media industry is about to encounter.
David Fincher's The
Social Network coined Facebook's business history, the plot full of tension, but it is why they can not get the Oscar for Best Picture? The reason is that it is irrelevant. Facebook does not represent social networks. Just like you'll never run into a bakery called the bakery, and will not drink coffee brand coffee refreshing. If you think that Facebook social network is your dream, it would be wrong. Crotch like a horse you think to be a joke T-Ford car is the same as short-sighted scrap pile.
The next generation of social networking look like? Want to answer this question, you need to analyze the shortcomings of existing social networks and the development bottleneck, and trying to creatively solve them. Standing on the shoulders of giants to see further.
Social network analysis, focusing on two elements: information pooling and dissemination of nodes. Information pool which means the user can access to information resources; means of information dissemination node to the recipient by the publisher of information between the communicator.
Facebook itself is a large information pool, but no one can access this great information on the full pool. This large information pool is full of the intersection of numerous small pools filled with information, communication nodes exist in the intersection of the complex into.
As a user, you can access to the information from your friends information about the composition of the small pool. But the fact is we are exposed to a wide variety of information, the publisher of the information is often strangers. This information comes from a large information pool of other small information pool. This is the role of communication nodes, a large information pool, it makes the whole flow of information together, to avoid islands of information.
This setup similar to real life, for you would not be in direct contact information, you can only come to understand through the information carrier. Traditional way to obtain such information, often only transmitted through a node, such as search engine or portal media. The Facebook allows you to get through the multi-level information dissemination node, so that the information you have access to exponential growth.
Facebook set up a simple and complex information flow system. This little information there is no separate pool, and no separate communication nodes, the disorder is full of information Facebook. This setup also Faceook brought fatal flaw: the flow of information interfere with each other, they can not be sorted and important information can not be rendered useless information often fill the entire space. Crowded space so that you often neglect the flow of time, endless (and your business) and new information that you can not stop reading. This is the Facebook social way.
Those who are tired of the bombing of the user information, for an easy way to use Facebook: games.39% of users on Facebook to play the social game , 15% of users to play games non-social class (nothing to do with your friends.) Disorderly conduct information allows users to no purpose, Facebook's newsfeed system trapped in a mist in which the user. The nature of social interaction, a necessary condition is to have interactive events allow people to whom the core of the discussion.
And chaotic information directly led to the lack of interaction between Facebook users, each user an average of 120 Facebook friends, but only 10 of which there is interaction between friends [1]. But it seems the interaction between users, Facebook does not let us become a better social life, or even only make it worse (yes, you take the time to participate in Party on Facebook a).
Twitter is not strictly a social network, its exact location is personalized media.
Twitter partial solution to the problem of information pool, allowing users to take the initiative to master the information. Facebook to establish rules for small pool of information is your friends decision information, Twitter is the information to decide who you should follow. However, this method can not be completely copied into the social network.
Twitter also a lack of interaction between users of the problem, 32% of users do not follow anyone, 51% of users do not have any follower, What is more, 75% of the information is from 5% of the users (which is 5% of users personal representatives of the media). Perfect solution if the flow of information between users, interference and lack of interaction of these two issues, the next generation of social networking on the ready to come out.
As the representative of the Facebook social network based on acquaintance networks to build the whole person-centered social network, the core functions of information dissemination and sharing. Customer loyalty depends on the information provided in which the value of the information pool.
The next generation of social networks should look like?
First, it should not be based solely on the acquaintances network, users should develop social relationships through it, not just to build relationships online and then mapped to the next line. Its information pool should not be haphazard, and the organizational structure should exist in the pool of unrelated information between two independent, the information flow without interference. Information organization and really should not be done by the user to (such as Twitter, and Facebook Create a List function has not yet introduced the only concern the user to specify friends Newsfeed function), but should be completed by the system to eventually provide to the user is the result of organization.
It should also limit communication node, users need to get valuable information, but can not be allowed to drown in the trivial overseas adventures and living the message in the ocean. Most importantly, it allows users to interact effectively, and promote interaction between people is the highest social networking program.
Although Facebook has not yet left for the delay replacement, I still think that social networking will be the future leaders of the Internet, is difficult to have a service which will exceed it. The reason is simple, human desire to live, the first need is land, then the infrastructure. If this land is the Internet, it is a social networking infrastructure. People-oriented service will never be out of date.
