Although the consumer habits of communication have evolved with the growing popularity of social media and smartphones, brands continue to turn to his trusted friend, e-mail, to attract and retain customers and increase profits.
However, the number of visitors to the sites of web-based email fell 6% in 2010, according to a report by the digital analysis company comScore.
In response to these changes, the marks are adapting quickly through a combination of email, social networking and marketing tactics, including mobile.
Here are six tips for merging your marketing strategy email social networks:
Join the pop culture and today: the key is to create emails hypertime, ie which are most relevant and current as possible. Seeming to time may be the result of the preparation of several emails, or just an email and wait for the right time to send it. Arma an email plan for an event that has an unspecified date as the summer rains, for example. And follow him to the track the memes or graphic jokes.
Use Twitter and Facebook for the news letter: remind people that you are about to send an email with the most significant notes and have time to join the mailing list. Generates a special section for those who receive your emails.
Segments of your database: avoid sending irrelevant content to your users, try to send specific content according to the preference of each user.
Provides incentives, gives special treatment to e-mail subscribers through social media. May be coupons, passes, free products, etc..
Click the e-mail lists of SMS promotions: link news letter via text messaging helps to create links with the user and increase the mailing list.
Optimize links for Smartphones: the use of mobile e-mail rose 36% in 2010, according to comScore. The first line of the message is what appears to be the preview on smartphones. For this reason, the first line is the premium real estate and with this in mind, you should put your most important message.
However, the number of visitors to the sites of web-based email fell 6% in 2010, according to a report by the digital analysis company comScore.
In response to these changes, the marks are adapting quickly through a combination of email, social networking and marketing tactics, including mobile.
Here are six tips for merging your marketing strategy email social networks:
Join the pop culture and today: the key is to create emails hypertime, ie which are most relevant and current as possible. Seeming to time may be the result of the preparation of several emails, or just an email and wait for the right time to send it. Arma an email plan for an event that has an unspecified date as the summer rains, for example. And follow him to the track the memes or graphic jokes.
Use Twitter and Facebook for the news letter: remind people that you are about to send an email with the most significant notes and have time to join the mailing list. Generates a special section for those who receive your emails.
Segments of your database: avoid sending irrelevant content to your users, try to send specific content according to the preference of each user.
Provides incentives, gives special treatment to e-mail subscribers through social media. May be coupons, passes, free products, etc..
Click the e-mail lists of SMS promotions: link news letter via text messaging helps to create links with the user and increase the mailing list.
Optimize links for Smartphones: the use of mobile e-mail rose 36% in 2010, according to comScore. The first line of the message is what appears to be the preview on smartphones. For this reason, the first line is the premium real estate and with this in mind, you should put your most important message.
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