Able to increase his lead over other leading market shares, based on the success of the city and the town of Farmville, and the search for new IHS Screen Digest Zynga. Consumer spending on PC games Zynga social networks and their income from advertising and lead generation activities of 544 million U.S. dollars in 2010, making it a 39.1 percent share in the global market, 4.2 percentage points more than in 2009. It 's the biggest increase in the top 5 vendors.
In 2010, the central role in expanding the scope of the Zynga network social actor gaming market, which attracts millions of new users of the popular titles available on Facebook, it says Piers Harding-Rolls, director of games for IHS. , The end of the year, the company offers a new title, city, city reports monthly active users (MAU) exploded.
The success of the urban city has a positive impact on other Zynga games, especially Farmville, increase the number of customers at the end of 2010, after a steady decline in the rest of the year. Meanwhile, the strategy is to make the bid more aggressively Zynga engine design and analysis of users of other games now. ;
Global social network PC games, including micro-transactions for the consumer and the product of the operator of lead generation and advertising expenses amounted to $1.4 billion in 2010 to 116, 4 percent to 636 million U.S. dollars in 2009.
So why are online games show an increase in market share?
Market growth has been achieved through changes in operational policy for access to Facebook acclimation, which promotes the success of viral marketing, low prices on the market so high, driven by the disease in 2009. The carriers have concentrated their efforts to improve user engagement and monetization of the effect of targeting was achieved better value for the life of existing users, growth purely commercial, market expansion. Apart from the increase approved by Facebook continuous playback of content from other social networks in all regions is the result. These changes have allowed more than market forecasts.
The success of the urban city has a positive impact on other Zynga games, especially Farmville, increase the number of customers at the end of 2010, after a steady decline in the rest of the year. Meanwhile, the strategy is to make the bid more aggressively Zynga engine design and analysis of users of other games now. ;
Global social network PC games, including micro-transactions for the consumer and the product of the operator of lead generation and advertising expenses amounted to $1.4 billion in 2010 to 116, 4 percent to 636 million U.S. dollars in 2009.
So why are online games show an increase in market share?
Market growth has been achieved through changes in operational policy for access to Facebook acclimation, which promotes the success of viral marketing, low prices on the market so high, driven by the disease in 2009. The carriers have concentrated their efforts to improve user engagement and monetization of the effect of targeting was achieved better value for the life of existing users, growth purely commercial, market expansion. Apart from the increase approved by Facebook continuous playback of content from other social networks in all regions is the result. These changes have allowed more than market forecasts.
Source : isuppli
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