What is your Social Media Strategy? Need to step back? Short on time? released just last few months, I suggest you summarize the key information very comprehensive white paper produced by the agency Visiplus SEO, winner of 2010 Deloitte Technology Fast 50.
What strategies put in place to take advantage of "social conversion platforms and content delivery, enhance its brand, products and sevices, retain and develop its turnover? A "tour of 10 strategies" on social networks.
1, Reach new customers through Facebook FanPage , interesting and noteworthy with the arrival on the page
Use Facebook to share and interact with fans, customers or prospects 4 dynamic interactions in the eyes of fans: News of the mark, original stories provocative buzz requests feetbacks (What do you think of our latest limited edition? For example), devices, offering the user the ability to send its own multimedia content, ... and always offers and promotions for fans
"The privileged space" of the brand is like a mini-site: url customization of FanPage, change tabs, menu creation, integration of multimedia files, videos, games, competitions, f-boutique , promoting events, links with other platforms such as Twitter ...
2, drain of traffic thanks to Facebook
Numbers to remember: "Time spent on Facebook was 3:33 minutes per visitor per month 1:09 cons for Google," according to Performics 2010 The objective is to push users to the Liker FanPage to "share the snowball effect"
3, Convert leads through Facebook , promoting user engagement and enjoy the "digital word of mouth." Facebook Connect to a higher conversion rates and prolonged visits to the Internet, "Internet users are becoming ambassadors for your brand!
4, The button "I" customizable, a viral marketing tool must: use the features of the Open Social Graph to spread the content and generate new conversions.
5, To promote your content , the widget "Facebook Share", comments on the wall, the widget of recent activities, the "Live Stream: videos concerts, conferences, webcasts," Big games "... a relationship of trust is to introduce to foster the sharing through social bars Twitter, Linked in ...
6, promote its brand advertising with Facebook (Facebook Ads) and targeting specific Internet users based on language, location, interests ...
7, Communicating with the "Early Adopters" to reach an urban and mobile with about 31 years ... Twitter is a good lever: to develop their community, identify influential people in our industry, publish frequently, and use Hashtags RT, define a clear strategy for content on the mark, which is expressed? brand, the SEO ... or thematic ...
8, traffic to its website through Twitter, "follow our prospects where they are" is the principle. Twitter is a call center for some brands such as La Redoute booster or a prospective database from its competitors. Important to optimize its behalf: message of thanks for sending Tweets planning throughout a day, creating tweets from rss feed ...
9, Making new website, become veritable hub : the importance of the mesh of broadcast content across the social sphere using "like", "sharing", the functions of recommendation, adherence to all since Fanpages communication media brand (emailing, website, magazine, retail outlets, business cards ...)
10, Find valuable contacts in B to B on Viadeo or LinkedIn to "unearthing" of customers, suppliers, business partners, employees and boosting its corporate e-reputation, by participating in hubs / communities, multiplying the right practices and a monitoring system ...
What strategies put in place to take advantage of "social conversion platforms and content delivery, enhance its brand, products and sevices, retain and develop its turnover? A "tour of 10 strategies" on social networks.
1, Reach new customers through Facebook FanPage , interesting and noteworthy with the arrival on the page
Use Facebook to share and interact with fans, customers or prospects 4 dynamic interactions in the eyes of fans: News of the mark, original stories provocative buzz requests feetbacks (What do you think of our latest limited edition? For example), devices, offering the user the ability to send its own multimedia content, ... and always offers and promotions for fans
"The privileged space" of the brand is like a mini-site: url customization of FanPage, change tabs, menu creation, integration of multimedia files, videos, games, competitions, f-boutique , promoting events, links with other platforms such as Twitter ...
2, drain of traffic thanks to Facebook
Numbers to remember: "Time spent on Facebook was 3:33 minutes per visitor per month 1:09 cons for Google," according to Performics 2010 The objective is to push users to the Liker FanPage to "share the snowball effect"
3, Convert leads through Facebook , promoting user engagement and enjoy the "digital word of mouth." Facebook Connect to a higher conversion rates and prolonged visits to the Internet, "Internet users are becoming ambassadors for your brand!
4, The button "I" customizable, a viral marketing tool must: use the features of the Open Social Graph to spread the content and generate new conversions.
5, To promote your content , the widget "Facebook Share", comments on the wall, the widget of recent activities, the "Live Stream: videos concerts, conferences, webcasts," Big games "... a relationship of trust is to introduce to foster the sharing through social bars Twitter, Linked in ...
6, promote its brand advertising with Facebook (Facebook Ads) and targeting specific Internet users based on language, location, interests ...
7, Communicating with the "Early Adopters" to reach an urban and mobile with about 31 years ... Twitter is a good lever: to develop their community, identify influential people in our industry, publish frequently, and use Hashtags RT, define a clear strategy for content on the mark, which is expressed? brand, the SEO ... or thematic ...
8, traffic to its website through Twitter, "follow our prospects where they are" is the principle. Twitter is a call center for some brands such as La Redoute booster or a prospective database from its competitors. Important to optimize its behalf: message of thanks for sending Tweets planning throughout a day, creating tweets from rss feed ...
9, Making new website, become veritable hub : the importance of the mesh of broadcast content across the social sphere using "like", "sharing", the functions of recommendation, adherence to all since Fanpages communication media brand (emailing, website, magazine, retail outlets, business cards ...)
10, Find valuable contacts in B to B on Viadeo or LinkedIn to "unearthing" of customers, suppliers, business partners, employees and boosting its corporate e-reputation, by participating in hubs / communities, multiplying the right practices and a monitoring system ...
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