Wednesday, May 4, 2011

Susan Wojcicki, Google’s social defense, DNA



Google Announces Chief Susan asked some advice for companies on the web, because their products are effective. I remember the early days of AdSense for Steven Levy in Wired Business Conference in New York, said, you know immediately whether the product will be successful. I love this site. By placing AdSense in the first hour we had people register for two minutes. We were shocked it was so much demand.

And this after a friend told her that I could never get close to AdWords. E 'was appropriate for higher profits, but AdSense is an important element in the web here. AdSense so quickly. I know it sounds trite, Wojcicki said, but most people do not understand. More people paid. , In other words, the product means that each site has agreed to AdSense.

Levy especially playing softball for her, but there is no doubt the social ambitions of Google. He noted that many people believe that not only the social DNA of Google. I've heard of this before, Wojcicki said. I heard that announcement is not in our DNA. This was not true. Or that display advertising is not in our DNA. This is not true. This is a rapidly developing market that each company should be able to quickly learn and adapt, and us.

Maybe, but it is clear that Google thinks is still in office as another factor that contributes to the overall algorithm (Hammer Google is that for every problem.), Social is an important signal, he said. This is a chance for us to display ads more relevant and useful. So far it is unclear whether this approach gives better results. Wojcicki, Google veteran, is one of the UDC, which is part of the new College of Larry Page, the band.

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