Here is what Yahoo says:
"Simply display ads that are relevant to the content of your site and earn money from qualified clicks.
The Benefits of Yahoo Publishers Network:
- Increase your revenue: Monetizing the content of your web site.
- Satisfy your users: Offering them ad content related to their interests.
- Leverage our knowledge: To optimize your contextual advertising.
- Get paid quickly via a convenient PayPal payment option and earn a return on the money in your PayPal account by depositing your funds in PayPal's Money Market Reserve Fund.
- Advanced ad targeting and display capabilities can improve the relevance of your results.
- Ability to filter competitive listings from appearing on your site—to protect your business.
- Access to a wide range of tools, services and programs that enable you—and your users—to get the most value from your site.
- Four ways to collect your revenue, including a PayPal option that lets you get paid more quickly.
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